5 Tips for the Best Law Firm Logo -You have one chance to make the first impression. Upon meeting new or potential customers and exchanging business cards, the customer will get an impression of your company based on the law firm logo alone.
So, what does your logo say about your company?
Your law firm logo represents the law firm for the outside world. Each seemingly trivial aspect makes an impression on the client. Font. The color scheme. Name arrangement. The text size. Range. Adding a scale or knob image.
By looking at the business card and the company logo, the customer takes an impression. Your client creates an idea of what your company means to its head. Is your logo modern or traditional? Do you make your logo appear frugally and indifferent, as if you did it yourself in Microsoft Word or it looks like your reputation and appearance are worth it and create a professional designer logo?
There are some very important steps that you can take to get a clear picture of what the logo should require and how the law firm should represent, before a logo designer is approaching or creating the logo yourself.
Tip 1: See your opponents
If you don’t want to look like your law firm’s application area and other law firms you’re in, the firm is to be memorable for the customer. The last thing you want to do is set your company apart from everyone else. See what they like about their logos. Make a note. Try and measure how their logos perceive their law firms. Do their logos seem to make companies professional or invisible as firms? Think about what you like and do not like this company logos when deciding how you are going to look at your own logo.
Hint 2: modern or traditional? Decide the theme
Do you want your logo to be modern or traditional?
There are two main theme options for this law firm logos. This usually means the difference between serif and Sans-Serif fonts. What does that mean? Open Microsoft Word or Google docs. Type your legal firm name in the font Times New Roman, Georgia or Garayond. Then, retype your company name in Arial or Helvetica. The first three fonts, such as A, B, and C, are treated as serif fonts because they can see small lines on the bottom and side of the letters. Sans-Serif fonts do not have these lines. Serif fonts are associated with newspapers that are considered more traditional fonts. Sans-Serif fonts are associated with Internet content and are considered modern. Would you like the appearance of a traditional, layered application of law firm or want to look stylish, adaptive and modern? It’s your choice.
Tip 3: Select a font
Now that we have decided to go serif or sans-serif, we need to choose which font will represent the firm. First thing first, it should be remembered that you should not use a frequently used font. Arial, Helvetica, new novel of the Times. People see these fonts every day. People who recognize them immediately as Arial, Helvetica or Times New Roman know these fonts. He sees the Times New Roman while he reads the paper. He sees Helvetica riding the subway. When reading Web sites see Arial. These fonts no longer make an impression.
There are many sites where you can download free fonts. Google has a directory of free fonts, most of which you’re guaranteed not to come across. Take a look around. Use the Google Font tool to test the law firm’s name in different fonts and compare them to side by side.
One last tip in choosing a font: Don’t be unstable. While two or three fonts may look similar to you, your customers will never know the difference when you choose a font for your law firm logo. They will never know that three similar fonts are down. The client is probably not affected differently by similar-looking fonts. You may want to ask someone else for their opinion on two or three articles, but make a choice and stick with it.
Hint 4: Select colors
Online Web Designers find many color wheel tools useful to help you choose color Schemes. Click the primary color and you will recommend complementary colors. Be sure to use only one color selection help tool. Otherwise, you can end up pulling two colors that will not only work together.
When choosing colors, try avoiding a law firm in your application area and region. You want to make sure you stay separate from your client’s mind. If you think that each combination of colors is received by companies in your area, make your logo look different to distinguish you from your competitors.
Hint 5: No images or image?
Usually a law firm logo requires an arrangement of the names of partners. Sometimes it’s an acronym for names. At other times, the logo contains a tried and true symbol of legal profession-the scales of justice-or a gavel-alongside common names.